Leadership Team


Julian Lim
Chief Executive Officer

Mr. Julian Lim is the founder of the Maxlink Group of Companies and has over 20 years of business development experience in the tyre recycling industry, specializing in tyre retreading and rubber devulcanizing.

His clients and customers come from all over the world including the Americas, Oceania, Africa and throughout Asia.  Since 2003, he has been based in China where he has made significant contributions to the tyre reutilization industry – being one of the pioneers to develop the local precure tyre retreading industry and having served on the committee of the China Tyre Retreading, Repairing and Recycling Association (CTRA).  He also set up the Maxlink Tyre Retreading Academy which was the first training centre to be appointed by the CTRA.

Julian has been working closely with some very experienced technologists to advance the latest developments in processing tyre-derived rubber crumbs into devulcanized rubber using the continuous screw devulcanizer, a technology which has been endorsed by China’s Ministry of Environment Protection, Ministry of Science and Technology and the National Development and Reform Commission as a safe and ecological method of recycling scrap tyres.

Julian, together with these experts, have also researched and developed the most commercially proven applications in the market for devulcanized rubber and its use in rubber modified asphalt for road construction and sealing.

These experts, who also own the patents for the various inventions and are leaders in their fields of specialization, are members of the Maxlink Board of Directors.


Xia Hong Lei
Engineering Development Director

Xia Hong Lei is the inventor of the continuous screw devulcanizer and patent holder of the thermo-mechanical process of devulcanizing tyre-derived rubber crumbs at atmospheric pressure.

A mechanical engineer by training, he has since 2005 being in the forefront of developing manufacturing equipment for the recycling of scrap tyres.  In 2008, he developed the continuous screw devulcanizer in response to the industry’s need for a safe and environmentally-friendly method of rubber devulcanizing.  This invention has been endorsed by the Chinese government in 2012 to replace the conventional system using high pressure, in its drive to clampdown on highly polluting plants and to ensure a safer workplace.

Mr. Xia is actively involved in R&D work with the CTRA in the recycling of other rubber products, including those made from butyl and natural rubber latex.

He oversees our equipment manufacturing and innovation.


Dr. Huang Wen Yuan
Technology Development Director &
Technical Consultant on Rubber Modified Asphalt

Dr. Huang Wen Yuan is a leading authority in highway and road construction in China. He obtained his PhD in communication and transportation engineering from Tongji University, Shanghai in 2004.

After that, he was attached to the Shanghai Jiao Tong University in the Materials Science and Engineering Post-Doctoral Research Centre, where he consulted corporations in the implementation of rubber modified asphalt technology.  In 2006, he was invited to attend the Rubber Asphalt International Conference in California where he presented a paper on the application of rubber modified asphalt and rubberized pavement in China.

Dr. Huang was also a technical director of MeadWestvaco (Shanghai) Specialty Chemicals Application Centre, specializing in customized solutions for a full range of asphalt paving requirements.  He has developed commercial applications for MWV’s warm mix additives as an alternative to traditional hot mix asphalt, and cold mix recycling technologies utilizing existing asphalt materials to re-pave damaged roads.

The processes that he has developed and utilized for many highway and road projects in China have become the industry standard practices, and the asphalt plants that he had designed and set up still serve as models for today’s plants.

Dr. Huang is the patent holder of the technology in compounding rubber modified asphalt mix utilizing both the dry and wet methods. He has successfully adapted this technology to commercial production in 2013 and the pilot plant is producing 12 tons per day of the bitumen modifier pellets for use in Stabilized Rubber Modified Asphalt.

He provides solutions to our clients on rubber modified asphalt requirements.